SUBMITTED BY Scooby
June 23, 2003 — The LA Times reports that the Disney-backed film has received a PG-13 rating, breaking tradition:
Although there's no sex, drugs or profanity, "Pirates of the Caribbean: The Curse of the Black Pearl" is filled with computer-generated scenes of pirates transforming into skeletons as the moonlight melts their flesh. Throats are slit. One youngster who won't be going to the movie, which opens July 9, is the 5-year-old son of Disney production chief Nina Jacobson. "I think it's too intense and scary," she said.
That's what the Motion Picture Assn. of America thought too when it put a PG-13 stamp on the movie this week for its "action/adventure violence."
Industry experts see Disney's decision to release a PG-13 movie under its legendary family film banner as recognition of the changing cultural, technological and box-office realities that influence today's action-movie market.
"What Walt Disney had a Norman Rockwell America no longer exists in the 21st century, and Disney is simply acknowledging that reality," said consultant Peter Sealey, a former Columbia Pictures marketing chief and an adjunct professor at UC Berkeley.
Read more at the link below. |
