SUBMITTED BY Kit-Kat

February 20, 2006 —

"When Tom Cruise convened a hush-hush summit on the Paramount lot in December, about 100 top-level Viacom executives gathered to strategize a surefire launch of Paramount Pictures' "Mission: Impossible 3," which opens May 5 in the U.S. With so much riding on the J.J. Abrams-helmed Cruise starrer -- the film marks the first project greenlighted by the new studio regime headed by Brad Grey and Gail Berman -- Viacom decided to marshal its far-reaching forces to ensure the summer tentpole's success. "It was fantastic," Paramount president Berman recalled of the summit. "It came from (president of worldwide picture marketing) Gerry Rich and (president of worldwide marketing, distribution and operations) Rob Moore and their brilliant idea of bringing the various Viacom divisions together and have them take an early look at the earliest teaser and meet Tom and J.J. and hear their vision of the movie."

Tatiana Siegel from the Hollywood Reporter stated.