SUBMITTED BY Kit-Kat

August 6, 2004 — Online shoppers, logging on to eBay's home page to search for antique teapots or the latest electronics gear, might be surprised to find themselves first confronting the two fearsome monsters from 20th Century Fox's upcoming "Alien vs. Predator" next week.

That's because Fox has entered into a strategic partnership with eBay that makes it the only studio granted the right to market its films directly to millions of eBay users via animated ads on the auction site's home page. In addition, the pact encompasses customized microsites for new film releases and exclusive offerings for the eBay community.

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