SUBMITTED BY Kit-Kat

August 24, 2006 — Gail Schiller reports "The NFL has partnered with the Walt Disney Co. on "Invincible," aiding in the production and promotion of a major motion picture for the first time in a decade. NFL director of entertainment marketing and promotions Tracy Perlman said "Invincible" is the first movie to come about since the NFL partnered with "Jerry Maguire" in 1996 that the league felt genuinely represented the "heart and soul" of the game. It has turned down participation in and partnerships with such football-themed movies as "The Longest Yard," "Any Given Sunday" and "The Replacements." "We haven't gotten into the business of partnering with films in years," Perlman said. "We wanted to get back to it with a true story about the NFL. We've been reading a lot of scripts lately and this was the one that really stood out. The image of our game is really heroic and something to aspire to and you really haven't seen that in a lot of films. We think you see it here. This movie is really about the heart of the game and it's about achieving your dreams."