SUBMITTED BY pimpjoe_esb
December 20, 2006 — IMAX Corporation and Warner Bros. Pictures today announced that "Happy Feet: The IMAX Experience" has grossed $10.6 million since premiering on November 17, 2006. The film opened on 79 domestic IMAX screens and will ultimately play on a total of 28 international IMAX screens. Happy Feet has been digitally re-mastered into the unparalleled image and sound quality of The IMAX Experience. with proprietary IMAX DMR. (Digital Re-mastering) technology. The film's total worldwide gross in both conventional and IMAX theatres is now nearly $200 million.
"We are very pleased with the film's strong performance in both conventional and IMAX theatres," said Dan Fellman, President of Domestic Distribution at Warner Bros. Pictures. "IMAX is, once again, proving its theatres perform especially well during the holidays."
"The combination of 'Happy Feet' and The IMAX Experience has clearly captured the hearts of moviegoers this holiday season," said Greg Foster, Chairman and President, IMAX Filmed Entertainment. "We are thrilled that the film has already reached this milestone in IMAX theatres. This accomplishment can be attributed to Warner Bros. Pictures' talent for marketing. We look forward to further success as the film continues it run across the network of IMAX theatres." |