SUBMITTED BY Wolvietattoo

October 10, 2006 —

Blockbuster Video is stepping into the marketing of Warner Bros. Happy Feet earlier than usual during the movie's theatrical run.

In November, Blockbuster will support the theatrical release of Happy Feet with in-store signage, displays, employee crew wear, an online sweepstakes and game and store events.

In-store promotion will include everything from dancing penguins to photo stations.

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