SUBMITTED BY Fred Hill

January 31, 2007 —

Shrek and other characters from the franchise will help promote healthy eating for kids. A press conference will be held on Thursday to disclose all the details.

DreamWorks Animation's green ogre whose promotion of a sugary cereal named in its honor were repeatedly pummeled by U.S. Sen. Tom Harkin, D-Iowa -- "We got rid of Joe Camel. We've got to get rid of Shrek," Sen. Harkin said at one press conference -- is now becoming a good health spokesman.

The U.S. Department of Health and Human Services and the Ad Council have called a press conference on Thursday to say Shrek will be a featured addition to its Small Steps Obesity Prevention campaign which encourages children and families to lead healthy lifestyles. Public service announcements are expected to feature Shrek and other characters from the Shrek movies, including Donkey. Shrek is voiced by comedian Mike Myers. Donkey is voiced by Eddie Murphy in films...

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