SUBMITTED BY pimpjoe_esb

April 20, 2007 —

This is not the standard Hollywood spinoff, though. In an effort to make as big a splash as possible in the summer of 2008, the Burbank, Calif., studio plans to release the offshoot comedy, "Get Smarter: Bruce & Lloyd Out of Control," on DVD just 10 days after its main attraction, "Get Smart," hits theaters.

Made for a fraction of the cost of "Get Smart," Warner's major release for the summer next year, "Get Smarter" is part of a new push Warner is making into the direct-to-DVD business. Even though DVD growth is slowing, low-budget and well-marketed made-for-DVD films targeted at specific audiences are enjoying pockets of success.

Read more from The Wall Street Journal below.