SUBMITTED BY Kit-Kat
October 18, 2004 — A 10-minute extended preview of Walt Disney Pictures' National Treasure will debut as an online exclusive event next Tuesday, October 19, with an unprecedented launch across the America Online and Moviefone.com services.
America Online will simultaneously premiere this exclusive feature on the AOL. Welcome Screen; the AOL.com. site; AOL Instant Messenger (AIM.); Red and KOL, America Online's stand-alone services for teens and kids; and the Moviefone., Netscape.; AOL. CityGuide, AOL. Entertainment, AOL. Music and Video@AOL networks.
Commenting on the launch, Oren Aviv, President of Buena Vista Pictures Marketing, said, "National Treasure is a smart, exciting, original action-adventure with a rich mythology behind the story of a secret treasure these extended scenes do a fantastic job of setting up the clues, action and mysteries that follow. We are pleased to offer this exclusive opportunity to our partner, AOL. They not only bring an unparalleled level of support to the table but also the perfect audience for a film that truly defines the term broad appeal."
"The simultaneous launch of the National Treasure ten-minute preview across the AOL service and AOL Web properties, such as Moviefone and CityGuide, represents a unique effort to showcase a new movie to the largest audience of moviegoers on the Internet," said Steven Yee, Vice President and General Manager, AOL Movies and Moviefone.com. "With our huge and diverse audience, we believe that this extended preview of National Treasure will have great appeal to all segments of our community."
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