SUBMITTED BY Fred Hill
April 16, 2003 — The WB lost a chuck of money
last year when companies put out Harry Potter DVDs before the street
date. This year they were not about to let it happen again and kept a careful
eye on when the DVD was let out.
APRIL 11 | Leading up to today's video premiere of Harry Potter and the
Chamber of Secrets , Warner Home Video officials said there has been a "tenfold" decrease
in the number of complains they've received about street-date violations when
compared to the release of the first Potter picture last May.
"Warner has been great about contacting people when they break street
date," said
a top executive for a major video retailer who claims his chain lost at least
$500,000 in revenue last year because rival retailers began selling Harry Potter
and the Sorcerer's Stone before its May 28 street date. "They've definitely
policed things better than last year. I figure there'd be a lot of breaks by
now, but I'm not really hearing that."
Click
here for the full story.
*Free registration required* |
