According to ComingSoon, DreamWorks Animation SKG, Inc. has reported that home video sales of DreamWorks Animation's Shrek 2 generated an estimated $185 million in retail revenue. Giving retailers a "fairytale" beginning to the Holiday sales season, 12.1 million Shrek 2 DVDs and videocassettes were sold since its Friday, November 5th release.
Of the 12.1 million units sold in the first three days of the title's release, a record 11 million were DVDs. Shrek 2 eclipsed the original Shrek, which sold over 7 million units in the first three days of its 2001 release.
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