SUBMITTED BY SpySoldier

August 20, 2001 — An article on DVD File talks more on the Grinch DVD...

"Universal Studios Home Video Will Support Mega-Hit with Largest Advertising Campaign in its History and a ‘Who's Who' List of Promotional Partners, Industry-First DVD Gift Set and Whoville Christmas Sweepstakes

Universal City, California, April 24, 2001 -- The must-have Academy Award. -winning blockbuster hit, Dr. Seuss' How the Grinch Stole Christmas!, is set to steal the Who-lidays as the biggest holiday title of all time with its release on VHS and DVD on November 20, 2001. Craig Kornblau, president, Universal Studios Home Video, announced today the record-breaking film will be backed by one of the most aggressive marketing and promotional campaigns in Universal Studios Home Video history. "This timeless celebration of the spirit of the holidays and biggest film of 2000 is destined to become the keepsake VHS and DVD for 2001," said Kornblau. "The Grinch will become an unprecedented holiday perennial and remain a family favorite for years to come."

The VHS will be available for $24.98 SRP and a special VHS Gift Set that includes the video and a Grinch plush will be available for $29.98 SRP. The DVD Collector's Edition will be available for $26.98 SRP and the deluxe Limited Edition DVD Gift Set that includes a DVD Collector's Edition and an interactive play set will also be available on November 20 for $39.98 SRP.

The stupendous marketing support features national sweepstakes, a rebate offer, a three-month advertising campaign that includes network, spot market and national cable television, online, outdoor, radio and print ads preceding, and after street date, massive tie-in partner advertising and extensive point-of-sale materials."

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