SUBMITTED BY SpySoldier

August 20, 2001 — An article on Internet News takes about the Universal promoting the Grinch DVD...

"Christmas may be the last thing on people's minds as we head into summer, but the folks at Universal Studios Home Video are busy cooking up a plan to promote the DVD and home video release of one of its recent box office hits --"Dr. Seuss' How The Grinch Stole Christmas" -- with an integrated campaign involving a heavy online component.

The promotion, which draws heavily on Microsoft's MSN portal and Internet Explorer Web browser, launches in November, in advance of the film's release for home audiences at the end of the month. Central in the effort will be the Redmond, Wash.-based Web portal, which will create an online site for fans of the film.

At "virtual Whoville", located at www.Grinch.msn.com, Universal says that fans of the movie will be able to view exclusive streamed footage from the film and play Grinch-themed games. Users also will be encouraged to sign up for promotional e-mails from "The Grinch" and Universal."

Visit the link to read more...