SUBMITTED BY Kit-Kat
November 14, 2004 — Yahoo! Inc. (Nasdaq: YHOO), a leading global Internet company, and Warner Bros. Pictures and Village Roadshow Pictures today launched "Mastermind Challenge," an Ocean's Twelve interactive promotion inspired by the highly anticipated sequel to the 2001 blockbuster Ocean's Eleven, starring George Clooney, Brad Pitt, Matt Damon, Andy Garcia, Don Cheadle, Bernie Mac and Julia Roberts. Ocean's Twelve reunites the Ocean's Eleven ensemble cast and welcomes Oscar winner Catherine Zeta Jones and acclaimed French actor Vincent Cassel for a new adventure set in Europe.
The "Mastermind Challenge" will run for six weeks at the official site prior to the film's release on December 10, 2004. Visitors to the site will get the opportunity to join the heist by simply signing up to receive two "clues" each week that are drawn from plot elements of Ocean's Twelve.
Venturing around Yahoo! Search, Yahoo! Maps, Yahoo! Finance, etc., entrants find what they need to decipher the clues. Those who answer all 12 clues correctly are entered for a chance to win a grand prize of a trip for two to the European locations featured in the film: Amsterdam, Paris and Rome. Additional prizes include six trips for two to Las Vegas with a stay at the Bellagio Hotel and Casino and 50 Ocean's Eleven DVDs.
In addition to the online contest, consumers can also participate in a promotion through their mobile phones on Yahoo! Mobile via the majority of wireless carriers. Once signed up for the sweepstakes, entrants receive and text in answers to trivia questions related to Ocean's Twelve, as well as the first movie, Ocean's Eleven, for a chance to win the grand prize - a flat panel TV, a DVD player, an Ocean's Eleven DVD, a Verizon Samsung SCHA670 Camera Phone and a $50 gift certificate redeemable at Verizon stores. Three additional prizes of a DVD player and an Ocean's Eleven DVD will also be awarded.
"We're thrilled to be partnering with Warner Bros. Pictures and Village Roadshow Pictures to create this unique promotion that allows consumers to take part in the fun of Ocean's Twelve," said Doug Hirsch, general manager of Yahoo! Entertainment. "We think that visitors to the site will find the puzzles fun and intriguing, and one lucky winner will be able to follow in Danny Ocean's footsteps across Europe." |