"Namor, the Sub-Mariner is a real part of the fabric of Marvel's history and at one time had been one of the most important early characters in the universe," Jemas said. "And within the next couple of years, Namor is going Hollywood. Universal Studios purchased the rights to the character, they have a first-class creative team in full-scale development of the property and our job at Marvel - as you saw with Ultimate Spider-Man and Ultimate X-Men and then Daredevil and Elektra and the Hulk - and once we know a property is going Hollywood and characters are going to hit the big screen, we make a real emphasis to do the things that comics book do best, which is help get a groundswell behind the character early and also relate the character in terms that a very, very important comic-book market can understand.