The Polar Express
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Returning to IMAX in November

SUBMITTED BY Kit-Kat

May 6, 2005

IMAX Corporation and Warner Bros. Pictures today announced that The Polar Express: An IMAX 3D Experience, the highest grossing and most successful IMAX DMR(R) (Digital Re-mastering) release to date, will return to IMAX(R) theatres in November 2005. First
released on November 10, 2004, and co-financed by Shangri-La Entertainment,
the film broke virtually every box-office record for a digitally re-mastered
Hollywood film in IMAX's format, and set the record for the highest grossing
week in IMAX's 35-year history. The IMAX(R) 3D version of The Polar Express
has grossed an estimated $45 million to date, including more than $10 million
on just 22 international screens, for a cumulative per-screen average of more
than $520,000. The film continued to post sold-out shows across the IMAX
theatre network well after the holidays, registering a per-screen average of
more than $100,000 in January 2005.


"The Polar Express generated remarkable box office returns in IMAX
theatres and the feedback from moviegoers who experienced it in IMAX 3D was
that the experience was nothing short of amazing," said Dan Fellman, President
of Domestic Distribution at Warner Bros. Pictures. "We were especially
impressed with the legs of the IMAX DMR version, as it was selling out shows
and packing IMAX theatres weeks into the new year. We believe new audiences,
as well as repeat customers, will want to make The Polar Express: An IMAX 3D
Experience part of their holiday tradition."


"The outstanding success of The Polar Express: An IMAX 3D Experience
convinced us that this film can be a holiday perennial, similar to It's a
Wonderful Life, that will draw audiences year after year," said IMAX
Co-Chairmen and Co-CEOs Richard L. Gelfond and Bradley J. Wechsler.
"Commercial exhibitors took note of the movie's performance to date in IMAX
theatres, leading to increased signings momentum, and many of our customers
have expressed a desire to bring the film back for another run."
Greg Foster, Chairman and President of IMAX Filmed Entertainment,
continued, "It is a pleasure to once again work with our partners at Warner
Bros. Pictures on this groundbreaking Robert Zemeckis production, and we look
forward to offering moviegoers another chance to be captivated by the classic
Chris Van Allsburg tale presented in stunning IMAX 3D."

Source: WB Press
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