Twenty years ago, there were a bunch of children running around saying things like "Ouuuch!" and "Phone Home" in gravely voices similar to that of a 94 year old chainsmoking grandmother. Reese Candies (of Peanutbutter Cup fame) had a product that was giving M&M's a run for their money - and all because M&M/Mars didn't want to pay Steven Spielberg a big chunk of ching for product placement.
E.T. was the start of quite a number of interesting things in the movies. As we prepare to gather up the kids and take them to theaters this weekend in hopes of giving them a taste of the joy we felt in 1982, Rock-n-Reel would like to explore some of the these things with you.
