SUBMITTED BY Kit-Kat

July 7, 2005 —

Bella Lucce founder Lela Barker knows her line of luscious skincare products are worth more than their weight in gold, and she's willing to prove it.

Inspired by the release of the new movie Charlie and the Chocolate
Factory, Bella Lucce will include a gourmet fortune cookie with every order
from their website beginning July 15th. Five of those cookies will be drenched
in 23-carat gold leaf and contain a fortune awarding $500 in Bella Lucce
products to the lucky recipient.

Charlie and the Chocolate Factory is an updated version of Barker's
favorite childhood film, Willy Wonka and the Chocolate Factory, which
chronicles the adventures and misadventures of five children who discover a
golden ticket inside a chocolate bar.

"This promotion is a wonderful way to capture some of that Wonka magic,"
Barker says. Winners take their spoils from Bella Lucce's collection of fresh, handmade skincare created with exotic ingredients sourced from 26 countries on six
continents. Popular offerings include their Dutch Chocolate Decadence Bliss
Creme, Cranberry-Yuzu Sugar Scrub, Pumpkin Glow, Manuka Honey Drizzle and
Pomegranate Polishing Creme.

Throughout the summer, Chinese take-out boxes packed with a single fortune
cookie will accompany every order from bellalucce.com. Each cookie, even the
non-golden variety, holds a surprise, including a discount code valid on the
recipient's next order and one of a dozen quotes from inspiring women, each
hand-picked by Barker.

From Mae West to Helen Keller and Margaret Thatcher to Oprah Winfrey, each
"pearl of wisdom," as Barker calls them, is designed to bring a smile or rouse
the soul. The company's website will journal the finding of the golden
cookies, worth a total of $2500, and follow the promotion's progress
throughout the summer.

Bella Lucce products are distributed through spas, salons and chic
boutiques in more than 30 states and nine countries. The products have been
featured at the 2004 Billboard Music Awards, the 2005 SAG Awards and the
recent Cannes Film Festival. The complete collection can be seen at the link below.