SUBMITTED BY Kit-Kat
July 7, 2005 — ScentAir Technologies, Inc., the world's leading provider of retail and special event scent delivery systems, is making the premiere of Warner Brothers' newest film "Charlie and the Chocolate Factory" something special. The July 10th world premiere at Mann's
Chinese Theatre in Hollywood will have an extra kick, thanks to ScentAir and
an enticing chocolate aroma.
Using its patented ScentWave delivery system, ScentAir is providing a
custom chocolate aroma for the special event, which will bring the imaginary
chocolate factory to life. Guests will be transported aromatically to Willy
Wonka's factory during the opening festivities and the actual film screening.
Select theatres throughout the country will be using the special scent as part
of their premieres as well.
"Hollywood is all about bringing an imaginary time and place to life," said David Van Epps, ScentAir's CEO and president. "The sense of smell is the strongest of the five human senses. We are influencing that sense and using it to create a unique experience for movie-goers."
To create such a reality, ScentAir is working with Scentevents, a Scott
Roeb company based in Los Angeles. The two companies have joined forces
before, together scenting a variety of special events, including the premiere
of the Tom Cruise movie "The Last Samurai." Through Scentevents, ScentAir
works with movie producers, high-end event coordinators and publicists to
creatively develop a solution for a variety of scent needs.
"Researchers all over the world are concluding that scent is a much
stronger motivator than ever before imagined," said Van Epps. "ScentAir is
simply harnessing that power. Our customers are using scent for applications
in retail, healthcare, entertainment and education. Our business is based on
conclusive research and boils down to a very simple statement: Scent creates
an experience and a reality like nothing else can."
ScentAir Technologies, the leading provider of in-store aroma marketing
and scent sampling, enables retailers to sculpt a unique buying experience by
engaging memory and emotions through patented scent delivery systems. Proven
to enhance the appeal of any experience, ScentAir's pioneering scent delivery
systems can be customized to reflect even the most challenging environment or
brand. ScentAir specializes in crafting environments that speak to the
complete needs of any business or retailer.
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