SUBMITTED BY Kit-Kat
June 26, 2006 — Chris Marlowe reports"Director Bryan Singer kept a production journal that he shared with fans in a video podcast series throughout the filming of Warner Bros. Pictures' "Superman Returns." The shorts are now available for free at the movie's official Web site (supermanreturns.warnerbros.com) as part of the first time Warner Bros. Digital Distribution has packaged its mobile offerings together on its own branded site rather than distribute through carriers and other aggregators. Bill Godwin, director of Americas wireless at Warner Bros. Digital Distribution, said mobile is the natural extension of a "timeless" brand and that basing the site on WAP allowed WBDD to manage its relationship with its audience. "This is a new technology that the carriers are allowing customers to access content through," he said. "It allows us to put together a environment in which we can control the Superman experience." |