Anticipating a major hit before release, Fox had already planned to produce more than 13 hours of value-added material on the double-disc DVD of ``Apes'' priced at $29.98, including 28 bonus programs. Fox is mounting a $10 million TV, radio and online ad campaign for the video.

Among the extra features on the DVD, most of which were shot during the filming of the movie, are nine behind-the-scenes/multi-angle features. There is also a feature during the movie itself, also used on the DVDs for ``The Matrix'' and ``The World Is Not Enough,'' which allows viewers to leave the movie at various points to see a behind-the-scenes featurette on the production of that particular scene. The enhanced viewing feature also lets viewers search cast and crew biographies or view the special effects.