from theforce.net
The crusade George Lucas started for Hollywood to go digital has found another ally in Oscar winning director Steven Soderberg. From Film & Video Magazine:
"Soderbergh stated his conviction in the promise of digital cinema. And his interest is resulting in a digital release for his latest film. Ive requested that Warner Bros. make digital prints [of Oceans Eleven], he reported. We are going to do [digital distribution] wherever possible.
Thats the future, he enthused, as he began to speak faster. I saw the latest TI [Texas Instruments] DLP. It was jaw dropping I was, to put it mildly, really, really impressed with the DLP. It was really exciting and I saw it on a big screen. They were showing it on a split screen, and then they transferred a reel of one of my own films so I could see what it looked like. I just [thought] weve got to get this into as many theaters as possible as quickly as we can.
Soderbergh has thought this through, right down to the business model. You cant expect the theaters to pay for this, he emphasized. And so, you have to get all the distributors together and figure out how you are going to amortize the costs over the entire industry. In less than two years, youll be at your break-even point because of the amount of money youre throwing away on film prints and shipping. Its astronomical what that stuff costs. Its all about bulk ordering, he continued. If they order 30,000 of these, they are not gong to cost $100,000 a pop. And they have to figure that if they order many, the per-unit price comes down. They just have to determine whos going to pay.
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